Digital Marketing Strategy + Growth
Areas of Impact
LINKEDIN GROWTH STRATEGY + MANAGEMENT
THOUGHT LEADERSHIP DEVELOPMENT
PAID LINKEDIN CAMPAIGNS
CONFERENCE + EVENT DIGITAL MARKETING
BLOG + LONG-FORM CONTENT
ANALYTICS & PERFORMANCE OPTIMIZATION
EMAIL MARKETING + STRATEGY
CONFERENCE LANDING PAGE DEVELOPMENT
PROMOTIONAL VIDEO DEVELOPMENT
Elevating a Global Pharma MES Leader Into a Recognized Voice in Modern Pharmaceutical Manufacturing
POMS Corporation is a globally trusted leader in pharmaceutical Manufacturing Execution System (MES) technology, helping power operations for some of the largest pharmaceutical manufacturers in the world.
Built specifically for the demands of highly regulated life sciences environments, POMSnet Aquila enables organizations to modernize manufacturing operations with greater agility, compliance, visibility, and executional excellence.
With decades of industry expertise and a specialized pharma-first approach, POMS has earned a reputation for solving some of the industry’s most complex manufacturing and operational challenges. POMS empowers pharmaceutical organizations to navigate digital transformation, Review by Exception, AI readiness, and modern manufacturing strategies while maintaining the quality, traceability, and compliance standards required in regulated environments.
Recognized for both its technical depth and operational understanding, POMS continues to be a trusted strategic partner for pharmaceutical manufacturers looking to scale smarter, operate more efficiently, and build the future of modern pharma manufacturing.
POMS Corporation
“Solvana Studios fundamentally transformed POMS’ digital presence within the pharmaceutical manufacturing industry. Their strategic insight and creative direction helped position POMS as a recognized voice in MES, digital transformation, and the future of pharmaceutical manufacturing.
Every initiative reflected a clear understanding of our business goals and the level of professionalism required within highly regulated environments. The impact on our visibility and brand presence was significant, and we cannot recommend Solvana Studios highly enough to organizations looking to elevate and grow their online presence.”
Strengthening Industry Positioning & Driving Digital Growth
(Goal)
The objective was to elevate POMS’ digital presence through a cohesive strategy spanning social media, thought leadership, event marketing, paid campaigns, and content development.
The strategy focused on creating a strong, credible online presence aligned with pharmaceutical manufacturing decision-makers while clearly communicating expertise in MES, AI in regulated environments, operational excellence, and manufacturing modernization.
We focused on building a digital marketing ecosystem that:
• Increased visibility among pharmaceutical manufacturing leaders
• Strengthened brand credibility within the MES market
• Supported conference attendance and campaign performance
• Created consistent thought leadership around industry trends
• Supported lead generation and sales conversations
• Unified messaging across digital channels
Rather than relying on overly promotional marketing, the strategy centered around educational, industry-relevant content designed to build trust and long-term authority within the pharmaceutical manufacturing space.
(Result)
Increased LinkedIn visibility from approximately 800 monthly impressions to exceeding 250k+ monthly impressions within one year
Strengthened the sales pipeline with leading global pharmaceutical manufacturers, with prospects directly referencing social media as a key touchpoint throughout the sales process
Supported integrated marketing efforts that contributed to the one of the highest-performing conference outcomes in company history
Grew POMS’ LinkedIn audience to almost 4k targeted followersin under a year, significantly expanding reach within the pharmaceutical manufacturing space
Elevated brand credibility and market presence, contributing to increased inbound interest from leading pharmaceutical organizations
Established a more consistent and recognizable digital presence within conversations surrounding MES, AI in pharma manufacturing, operational excellence, and regulated manufacturing transformation
Built stronger alignment across social media, events, thought leadership, landing pages, and campaign execution to create a unified marketing ecosystem
