Feeling Pawsitive Veterinary Behavioral Solutions

We helped a Carolina-based veterinary behavioral clinic attract 100+ qualified leads and grow into a multi-site practice in under one year.

Feeling Pawsitive is a lifeline for families facing some of the most challenging moments in pet ownership.

Founded by Dr. Adele Hilliard, South Carolina’s only veterinarian specializing in behavior, Feeling Pawsitive focuses on treating the root causes of fear, aggression, and anxiety in dogs and cats.

Many clients arrive feeling overwhelmed or unsure where to turn. What they find is a compassionate team that listens, takes their concerns seriously, and brings both medical insight and empathy to every case. Through medically backed, customized treatment plans and a calm, fear-free environment, the clinic helps pets feel safe and gives families the tools to rebuild daily life with confidence.

Dr. Hilliard and her team have helped more than 500 pets. She has been featured on Fox Carolina News, speaks regularly at events such as the Greenville Kennel Club, and consults with veterinary professionals to support complex behavioral cases. Feeling Pawsitive is recognized for its clinical expertise, compassion, and the quality of care delivered to both pets and their people.

Now, they are expanding to open a third clinic in the Carolinas and bringing on a new veterinarian to meet growing demand.

Group of five people and a dog standing at the entrance of a house during a ribbon-cutting ceremony. Two women are holding a red ribbon, one man is holding scissors, and a little girl is standing beside an adult dog. The scene is bright and sunny.
Three women in medical scrubs and casual wear are standing behind a black table with pet-related items, including a stuffed animal resembling a dog, food and toy supplies. They are in a television studio with a background of TV screens and a plant to the side.

(Goal)

Elevating a Trusted, Compassion-Driven Digital Presence

Feeling Pawsitive needed a digital presence that reflected both the clinical expertise and compassionate care behind the practice. The objective was to create a more refined, credible, and approachable online experience that strengthened trust with pet owners while supporting long-term growth.

The strategy focused on building a cohesive digital ecosystem across website design, SEO structure, email marketing, and social media. Every touchpoint was designed to simplify the client journey, strengthen brand perception, and position the clinic as a trusted leader in veterinary behavioral medicine.

  • Generated 100+ qualified inbound leads through website redesign, SEO improvements, and a stronger client journey

  • Increased appointment inquiries with clearer service pages and stronger calls to action

  • Improved search visibility through SEO-focused website structure and content strategy

  • Created a more professional and cohesive brand presence across web, email, and social media

  • Built educational social content that increased engagement and strengthened trust with pet owners

  • Developed email marketing campaigns designed to increase repeat visits and referrals

  • Strengthened the clinic’s digital credibility and long-term positioning within veterinary behavioral medicine

(Result)

Close-up of a smiling woman with shoulder-length blonde hair, wearing large black-rimmed glasses and a white lab coat with a blue stethoscope around her neck.

Dr. Adele Hilliard, Founder of Feeling Pawsitive Veterinary Behavior Solutions

“Working with Solvana Studios was an incredible experience. They transformed our website and strengthened our presence across SEO, email, and social, creating a platform that reflects our mission. Since launching, we’ve seen a huge increase in appointment requests and over 100 new leads through the website. Highly recommend.”