Feeling Pawsitive Veterinary Behavioral Solutions
We helped a Carolina-based veterinary behavioral clinic attract 100+ qualified leads, establish credibility with pet owners and referring vets, and grow into a multi-site practice in under one year.
(Timeline)
(Services)
“We’re here to provide a warm, judgment-free space for pet owners while offering the highest level of care.”
Dr. Adele Hilliard, Founder
Feeling Pawsitive is a lifeline for families facing some of the most challenging moments in pet ownership.
Founded by Dr. Adele Hilliard, South Carolina’s only veterinarian specializing in behavior, Feeling Pawsitive focuses on treating the root causes of fear, aggression, and anxiety in dogs and cats.
Many clients arrive feeling overwhelmed or unsure where to turn. What they find is a compassionate team that listens, takes their concerns seriously, and brings both medical insight and empathy to every case. Through medically backed, customized treatment plans and a calm, fear-free environment, the clinic helps pets feel safe and gives families the tools to rebuild daily life with confidence.
Dr. Hilliard and her team have helped more than 500 pets. She has been featured on Fox Carolina News, speaks regularly at events such as the Greenville Kennel Club, and consults with veterinary professionals to support complex behavioral cases. Feeling Pawsitive is recognized for its clinical expertise, compassion, and the quality of care delivered to both pets and their people.
Now, they are expanding to open a third clinic in the Carolinas and bringing on a new veterinarian to meet growing demand.
(Goal)
Building a Compassionate, Credible Digital Presence
The objective was to elevate Feeling Pawsitive’s overall digital presence through a cohesive strategy spanning website design, email marketing, and social media. The goal was to create an online experience that felt approachable, community-oriented, and judgment-free, while clearly communicating medical expertise and professionalism.
We focused on building a clear, user-friendly, and action-driven ecosystem that reinforced the clinic’s credibility in veterinary behavioral medicine. From improving website navigation and search visibility to creating consistent messaging across email and social platforms, the strategy aimed to strengthen brand trust, increase engagement, and support more pet owners seeking help.
A refreshed website that reflects the brand’s professionalism, compassion, and clinical expertise.
100+ qualified leads generated through improved website SEO, structure, and ongoing content updates.
Clear, compelling service pages that simplify decision-making and encourage appointment inquiries.
Brand-aligned copy across the website, email campaigns, and social media that captures the clinic’s tone, values, and personality.
Strategic content across social platforms to build awareness, educate pet owners, and foster community engagement.
Email marketing designed to nurture relationships, provide value, and encourage repeat visits and referrals.
Thoughtful placement of testimonials and calls to action across channels to guide users and drive conversions.
Optimized SEO and consistent messaging across web, email, and social to strengthen visibility and attract the right audience organically.
(Result)
Dr. Adele Hilliard, Founder of Feeling Pawsitive Veterinary Behavior Solutions
“Working with Solvana Studios was an incredible experience. They transformed our website and strengthened our presence across SEO, email, and social, creating a platform that reflects our mission. Since launching, we’ve seen a huge increase in appointment requests and over 100 new leads through the website. Highly recommend.”
