Chroma Threads

A New York-based fashion label challenges industry norms with a powerful visual identity and digital presence built to empower women and expand visibility.

(Services)

“Our brand is a reminder that you don’t have to shrink to be seen. Self-expression should feel powerful.”

Founder of Chroma Threads

Chroma Threads is a New York-based streetwear label challenging the male-dominated legacy of the industry.

They create clothing for women who refuse to blend in, using bold cuts, striking colors, and sharp concepts designed for visibility.

The brand was born from a gap in the market. Most streetwear still caters to the male gaze, treating women as an afterthought. Chroma Threads flips that narrative and drops curated pieces that install confidence and empowerment. Every design is made to be seen on the street, in movement, and online.

Their materials are sustainably sourced, selected for both environmental responsibility and long-term wear. Each fabric is chosen to create pieces that hold their shape, feel, and relevance over time.

Chroma Threads is built for women to take up space, and own their presence.

Creating a Bold, Expressive Identity That Commands Visibility

(Goal)

Chroma Threads came to us looking for a brand identity that matched their mission of challenging the male-dominated streetwear industry and celebrating women through design. The objective was to develop a visual and verbal identity that felt unapologetically bold, while remaining cohesive, credible, and ready to grow.

We focused on defining a strategic foundation and building a distinctive visual language that would allow Chroma Threads to confidently show up across digital platforms, in retail, and on the street. The brand needed to feel grounded in purpose, yet unafraid to stand out.

(Result)

  • A brand identity rooted in bold expression and designed to resonate with confident, style-forward women

  • A brand strategy and messaging framework that connects with a values-aligned audience while standing apart from competitors

  • Visual direction that merges editorial edge with everyday wearability, offering both impact and longevity

  • Cohesive design assets to support product launches, campaign storytelling, and retail growth

  • A revitalized brand voice that reflects the founder’s personality and empowers the women the brand is built for

  • A content strategy for social media that highlights bold visuals, founder-led storytelling, and curated product drops to build brand loyalty and community engagement